document : The new Peugeot 308: A refined design and an innovative cockpit for unique driving sensations

The new Peugeot 308: A refined design and an innovative cockpit for unique driving sensations
information supplied by: Peugeot South Africa 13 May 2013

The new Peugeot 308:
A refined design and an innovative cockpit for unique driving sensations
The Peugeot designers and engineers have created a hatchback that is audacious, intuitive and modern, 
to a refined and classy design. Due to the new EMP2 modular platform, the new Peugeot 308 has compact
dimensions and reduced weight (-140kg). Its driving experience is top-class and its CO2 emissions create
a new benchmark (with a version at less than 85 g/km). A refined interior and innovative instruments and
controls (the Peugeot i-cockpit) promise a great driving experience.  Its high level of quality, the result of a
very ambitiousinitial design brief, positions the vehicle among the best, embodying Peugeot’s move up-market.
The distillation of a hatchback
The new Peugeot 308 has all of the essential characteristics needed in the C segment, with its
compact size (length: 4.25m and height: 1.46m), a spacious interior and a particularly large boot
(470 litres below the shelf).
But it goes further, offering a strong and different alternative to win new customers.
A pure and classy design
“The new Peugeot 308, it is a pure and technological exterior
design that speaks of high-strength and high-quality”.
Gilles Vidal, Peugeot’s Design Director.
Due to its compact size, its well balanced proportions, its reduced weight and bodywork closely
following the mechanical components, the new Peugeot 308 projects a classy and dynamic posture,
like an athlete sure of their power. Its character is confirmed by the care and quality applied in every
The new Peugeot 308 possesses a strong lighting signature. At the front, slim Full-LED headlamps,
expressive and chiselled like a piece of jewellery, define the feline and technological look. They are
standard on the upper trim levels, a world first in the segment.
The high quality of design continues at the rear, with the three Peugeot ‘claws’, drawn by the rear LED
lamps which reinforce the car’s technological and dynamic image. The new Peugeot 308 carries in it,
all of Peugeot’s DNA.
A refined and technological interior, where boldness becomes obvious
“When inside the car, one discovers a world of refined style,
completely original in the world of saloon cars, with a cockpit
that is intense, innovative and intuitive, the Peugeot i-cockpit.”
Vincent Devos, New 308 Product Manager.
The Peugeot i-cockpit offers a new kind of driving sensation. Everything is arranged for a driving
experience that is intuitive and which touches the senses: a compact steering wheel for intense
dynamic sensations, head-up instruments, so that information can be read without taking your eyes
off the roads, a notable tall centre console and a large 9.7’’ touch screen for intuitive driving.
The latter brings many controls together in one place, for clear ease of use. This allowed the designers
to create a very pure dashboard, with just a few buttons: an original approach where purity meets technology.
It symbolised by the volume control button handled in the manner of a fine Hi-Fi system.
Efficiency serving dynamism and the reduction of CO2 emissions
“On the road, driving pleasure is enhanced by the new EMP2
modular platform. With its considerable reduction in weight, it
contributes to the dynamism and easy handling of the new
Peugeot 308.”
Laurent Declerck, Project Director for the new Peugeot 308.
The driving experience of the new Peugeot 308, enhanced by the small steering wheel, draws on
Peugeot’s expertise in suspension and steering, with the qualities of the new EMP2 platform. This
latter, containing the very latest technology with 116 patent applications, contributes towards the
vehicle’s excellent dynamic qualities. It also plays a role in general comfort, through the use of
numerous driving assistance systems and the car’s considerable weight reduction (140kg compared
to the previous generation). This weight reduction is beneficial in the sizing of the vehicle’s major
units and allows, among other things, big reductions in CO2 emissions. As a result, the new Peugeot
308 establishes new benchmarks, offering a model with CO2 emissions of less than 85g/km.
Ambitious quality
The new Peugeot 308 is the very embodiment of Peugeot’s intention to move up-market, started
some years ago. Its initial design brief had at its core the highest level of quality. This ambition
guided the designers and engineers from the very start of the project.
Every element, both inside and outside, has been handled with elegance and great care.
The instrument panel, for example, makes reference to high class watch-making and its design is
evocative of technology and dynamism. The choice of high-quality materials, and the satin chrome
or gloss black finishers also contribute to this perception of quality.
Production in France
The new Peugeot 308 will be produced in the Sochaux plant in France. The Trémery and Douvrin
sites will supply all of the power units.
The new Peugeot 308 will be presented for the first time at the Frankfurt Motor Show on 10th
September 2013 and sales will start during autumn 2013 in Europe.
Press contacts
Laurent Debure +33(0) 616 973 210
Present in 160 countries, with 10,000 points of contact, everywhere Peugeot combines excellence and emotion.
In 2012, Peugeot sold 1,700,000 vehicles worldwide, accelerated its internationalisation in the large growing
markets and continued its move upmarket.
The Marque reaffirms its environmental commitment by the implementation of e-HDi Diesel microhybridisation
and the launch in 2012 of three full hybrid Diesel HYbrid4 models.
Peugeot is the only marque to offer a complete mobility package with private and commercial vehicles,
scooters, bicycles, and a wide range of services, including the Mu mobility program.
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