document : Volkswagen Group South Africa keeps its top position in the passenger car market in October 2012


Volkswagen Group South Africa keeps its top position in the passenger car market in October 2012
information supplied by: Volkswagen SA - Corporate 02 November 2012

Volkswagen Group South Africa keeps its top position in the passenger car market in October 2012
 
  • Volkswagen Group South Africa maintains its leadership position in the passenger car market
  • Polo Vivo and Polo top selling models in South Africa during October
  • Audi achieves its seventh consecutive record month
 
During the month of October 2012, Volkswagen Group South Africa consolidated its leadership position in the passenger car market in South Africa with the total sales of 9 426 units and a market share of 22.6%.
 
Polo Vivo (3 341 units) and Polo (2 883 units) were respectively the top two selling models in total car market in South Africa in October 2012.
 
Audi achieved its seventh consecutive record month with the delivery of 1 474 units to customers. The A4 Sedan/Avant was the top selling model with 541 units.
 
Volkswagen Commercial Vehicles sold 699 units in the light and medium commercial segments. Amarok single and double cab models were the best sellers with 442 units.
 
In October 2012, 41 636 new passenger cars were sold in South Africa. The market increased by 5.4% when compared to the September 2012 market and grew by 13.1% when compared to October 2011. Thus bringing the January to October 2012 market to a 11.7% level above the same period for 2011.

“In October, the new car market surged to the third highest level on record despitewidespread and ongoing socio-political uncertainties,”said Mike Glendinning, Director: Sales and Marketing at Volkswagen Group South Africa.
 
Glendinning added: “The demand for new passenger cars has reached levels comparable with the peak of the previous growth cycle in the third quarter of 2006 and continues to be driven by powerful and by now well-known supporting factors. In real terms new vehicle prices have been declining for over two years, a development that has been amplified by an intensely competitive trading environment resulting in significant sales incentive programmesthathave further improved the affordability of new cars. Interest rates are at a 38 year low and debt servicing costs remain at low levels historically promoting growth in instalment sales credit, now at 16.4% on an annual basis, and strong demand for unsecured lending which is further supporting the market.”
 
“Should the current strength of the market continue, the new passenger car sales for 2012 could end up 11.5% to 12% up on 2011 levels but with the risk for 2013 on the downside as weaker economic circumstances steadily erode the support base of the positives that are promoting demand at present,” concluded Glendinning.
 
Ends
 
 
 
 
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Volkswagen Group South Africa keeps its top position in the passenger car market in October 2012.docx (50kB)


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