document : Peugeot to enter the Vietnamese Market

Peugeot to enter the Vietnamese Market
information supplied by: Peugeot South Africa 08 April 2013

Signature Ceremony between PEUGEOT & THACO
PEUGEOT in Vietnam: contract signing ceremony with THACO on 8th April in Ho Chi Minh City.
The signature ceremony to be held on April 8, 2013, under the high patronage of Mrs Nicole Bricq, French Foreign Trade Minister and Mrs Ho Thi Kim Thoa, Vice-Minister of Industry and Trade of the Socialist Republic of Vietnam, highlights the start of a partnership with THRUONG HAI AUTO CORPORATION GROUP (THACO) as official importer, distributor and assembler of PEUGEOT vehicles in Vietnam.
A premium range introduction approach
PEUGEOT will enter the Vietnamese market in 2013 with a range of premium vehicles featuring a rich level of equipment and the latest technologies on offer by the brand. The range in Vietnam will be driven by PEUGEOT award-winning petrol engines and automatic gearboxes.
The PEUGEOT network will be made up of 6 dealers by the end of 2013, of which 3 will be in and around Hanoi and another 3 in the Ho Chi Minh City area. The network in the mid-term will reach 15 outlets. The first 2 showrooms will open in the second semester of 2013, at the time of the inaugural brand launch.
The official Import, Distribution and vehicle assembly contracts between THACO and PEUGEOT have been signed today by Mr Jean-Yves DOSSAL, Asia Sales Director for PEUGEOT, and Mr Tran Ba Duong, Chairman and General Director of THACO Group.
“The 2013 France-Vietnam Business Forum" and the first visit to Vietnam by the French Foreign Trade Minister, Mrs Nicole Bricq, provides an excellent opportunity for PEUGEOT and THACO to officially embark on this new partnership based on a long term vision and strategy.
A new milestone in Peugeot’s regional expansion policy
Peugeot is already present in the ASEAN automobile market in Malaysia, together with the NAZA group, in Indonesia with its partner ASTRA, in Singapore with the SIME DARBY group, in the Philippines with Eurobrands Distributors Inc. and also, in Thailand, Brunei, Sri Lanka and more recently in Nepal.
Peugeot to enter the Vietnamese Market.doc (78kB)

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