The new Audi A3 – Way Ahead
information supplied by: Audi South Africa
14 November 2012
The new Audi A3 – Way Ahead
Over the past two-and-a-half decades, the Audi A3 has played a significant part in the Audi brand success story. Launched in 1996, the first generation not only created its own segment, but became the global market and segment leader in the premium A-segment.
As one of the model lines with the highest conquest rate in the Audi range, the Audi A3 continues to make a major contribution to the brand’s rejuvenation by acquiring important first-time customers and range-climbers for the brand. All of this underlines the Audi A3’s status as an important high-volume model, with a diverse target group that still holds great potential.
The new Audi A3 marks the start of a new and exciting era for Audi in the premium A-segment, with the new product being perfectly poised to continue the heritage of the A3 brand in South Africa.
Audi ultra lightweight technology keeps its weight low, laying the foundation for high efficiency and a decidedly sporty character. Only a lightweight car can be truly sporty and efficient. The basic Audi A3 weighs no more than 1,175 kg – by far the best value in the competitive field. Compared to the previous model, Audi reduced the car’s kerb weight by up to 80 kg, depending on the specific engine, once again reversing the upward weight spiral and living up to the Audi ultra lightweight construction principle.
In the occupant cell of the new Audi A3, form-hardened high-tech steels reduce weight by 18 kg. The engine hood and fenders are made of aluminium, and they save over 9 kg. Many parts in the chassis and interior also contribute to overall weight reduction – from the aluminium pivot bearings in the front suspension, to the fan motor of the climate control system.
Design and interior
The latest-generation Audi A3 is brand new from the ground up – utilising the all-new MQB-Group platform. This platform will form the basis for many additional A3 models due in the coming years.
The new Audi A3 has a sporty and taut stance on the road. Each styling element is precise and highly expressive, and its athletically sculpted body with a low engine hood, prominent shoulders and sharply inclined C-pillars, emphasize the silhouette of the vehicle. It measures 4.24 metres long, 1.78 metres wide and 1.42 metres tall. Relative to the previous model, its wheelbase has grown to 2.60 metres.
The large, hexagonal single-frame radiator grille dominates at the front. As an option, Audi offers headlights in xenon plus technology, together with LED daytime running lights; in this instance, the tail lights also feature LEDs.
The redesigned interior impresses with the visually lightweight instrument panel that seems to float; the ground-breaking quality of the materials and workmanship; and the intuitively easy ergonomics. A recessed curve runs the length of the instrument panel.
Large, round air nozzles in jet design, the elegant user interface panel for the climate control system, and sculpturally styled trim set the tone. With their exceptional precision, they bring the quality of the luxury class into the A3. The seats and steering wheels feature new designs, and the car’s user controls are clear and intuitive – as they are in every Audi. The capacity of the luggage space is 365 litres.
A comprehensive array of optional infotainment components is offered to make use of the new services, in which the top unit is MMI navigation plus with MMI touch. This high-end system impresses with a super-flat, electrically extending seven-inch monitor and a new user control concept that integrates MMI touch in the pushbutton control wheel.
The engine line-up has been newly designed from the ground up and combines potent efficiency technologies – direct injection, turbocharging, innovative thermal management and the start-stop system. Their downsizing concept – the substitution of forced induction for displacement – means ample power with low fuel consumption, which has been reduced by roughly 12 percent on average versus the previous model.
The new A3 will launch in South Africa with a 90 kW 1.4T FSI manual and S tronic model, a 77 kW 1.6TDI, a 132 kW 1.8T FSI manual and S tronic, and a 132 kW 1.8T FSI quatrro® S tronic. In upcoming months, Audi South Africa will further extend its engine line-up to include a 77 kW 1.2T FSI and a 135 kW 2.0TDI quattro® engine.
The 1.4T FSI manual and S tronic models produce 90 kW of power with an average fuel consumption of 5.2 litres per 100 km and CO2
emissions of between 113 and 120 g/km.
The 1.6 TDI is also highly efficient, with a combined fuel consumption of 4.4 litres per 100 km and a CO2
emission figure of only 102 g/km, exempting all three models from CO2
The 1.8T FSI engine replaces the previous-generation 2.0T FSI engine with a power output upgraded from 118 kW on the previous model, to 132 kW on the new model. Combined fuel consumption on the 1.8T FSI manual and S tronic models ranges between 5.6 and 5.8 litres per 100 km, with a CO2
emissions figure of
135 g/km on the manual and 130 g/km on the S tronic. The quattro® S tronic model has a combined fuel consumption of 6.6 litres per 100 km and CO2
The sophisticated chassis of the new A3 combines sporty driving enjoyment with high levels of comfort and impressive stability. The standard ESC stability control system integrates an electronic limited slip differential, making handling even smoother and safer at the vehicle’s cornering limit in fast driving through curves.
At the heart of the quattro® permanent all-wheel drive system is a hydraulic multi-plate clutch which quickly distributes the power between the front and rear axles as needed.
Equipment and trim
Audi South Africa will offer the new A3 in three trim lines: S, SE and quattro®, with the level of standard equipment being substantially improved from the previous generation.
S trim line will include the following standard specification:
- 16-inch 10-spoke design cast aluminium alloy wheels
- LED interior lighting package
- Front centre armrest
- Leather-covered multi-function steering wheel, four-spoke
- Light/rain sensor
- Driver information system
- MMI radio with pop-up LCD colour screen and MMI operating logic
SE trim line will include the following standard specification over and above S:
- 17-inch five-arm Kinetic design cast aluminium alloy wheels
- Sports suspension
- Sports seats
- Audi Drive Select with efficiency programme
- Exterior aluminium package
- Aluminium door sill trims
- Leather-covered multi-function sports steering wheel, three-spoke, with shift paddles for S tronic models
- Fully automated dual-zone air-conditioning
- Driver information system in colour
- Active speaker system
quattro® trim line will include the following standard specification over and above SE:
- 17” five-arm design cast aluminium alloy wheels
- Alcantara/leather combination seat covering
- Storage and luggage compartment package
- Audi Music Interface
- Aluminium-look interior
The Audi A3 will have the following pricing, inclusive of all taxes and the standard
five-year/100 000 km Audi Freeway plan.
- Audi A3 1.2T FSI manual S: R267 000 (available in February 2013)
- Audi A3 1.4T FSI manual S: R274 500
- Audi A3 1.4T FSI S tronic S: R291 500
- Audi A3 1.6 TDI S tronic S: R302 500
- Audi A3 1.8T FSI manual SE: R305 000
- Audi A3 1.8T FSI S tronic SE: R322 000
- Audi A3 1.8T FSI quattro® S tronic: R351 500
The new Audi A3 – Way Ahead.doc (115kB)
Data Sheet A3 1.8 TFSI S tronic.pdf (68kB)
Data Sheet_A3 1.4 TFSI.pdf (112kB)
Data Sheet_A3 1.6 TDI S tronic.pdf (118kB)
Data Sheet_A3 1.8 TFSI.pdf (117kB)
Data Sheet_A3 1.8 TFSI quattro S tronic.pdf (69kB)