Thule gets up to Speedy in Supa Quick time
information supplied by: Roadworx Communications
06 October 2012
Thule Towing teams up with Speedy and Supa Quick
Discerning motoring consumers can now walk into any Supa Quick or Speedy fitment centre anywhere in the country and order a Thule tow bar, with the importer and manufacturer of premium quality towing solutions recently approved as an official supplier to both chains.
With 248 Supa Quick and 65 Speedy fitments centres, this dramatically increases the market penetration of Thule Towing Systems South Africa (TTS SA), the Pietermaritzburg-based joint venture with the Sweden-based Thule Group. TTS SA has a culture of engineering excellence and working closely with OEMs and is a major supplier to the likes of Ford Motor Company South Africa, and is heading towards manufacturing 800 towbars a week for FMC’s Silverton factory, for exclusive on-line fitment to the Ford Ranger.
This deal recently inked with Supa Quick and Speedy – the two leading fast fitment entities - is, however, the brand’s first major foray in the local aftermarket.
Explains Mark Gutridge, managing director of TTS: “In an era of increasingly sophisticated vehicles an advanced towing solution is needed, and that’s what we offer. A towbar needs to work with not just the mechanical structure of the vehicle in terms of the chassis but must also interface with modern CAN-bus wiring systems which controls not just light but also safety systems such as traction control and trailer stability control. Proper fitment of the system is therefore equally important and we believe we have the best partnerships thanks to the proven expertise of these two fitment groups.”
For Supa Quick and Speedy it is a case of being able to offer their customers the very best product available. When it comes to speed and ease of fitment, and the provision of a suitable wiring harness, the Thule product is premium in every way – except in price.
The logistics of distribution will be handled via Port Elizabeth-based Speedy Afcan, the warehousing division of Sharwoods, an established company with an 80-year history in automotive retailing and fast fitment in the Eastern Cape. They will place orders with the Thule Towing Systems warehouse in PMB and towbars will be delivered nationwide overnight. If a store orders a towbar by midday, it’ll be delivered by 8 am the following morning. Regional distribution centres are also in the process of being set up, where popular tow bar types will be kept to facilitate same-day service.
“The Thule product is definitely of excellent design and overall quality yet is still very competitive in terms of price,” says Richard Sharwood of Afcan. “We have had a tremendous response to Thule from the stores in both fitment chains who have become well aware of the responsibilities – legal and otherwise – that come with fitting a towbar and wiring to a highly sophisticated and often very expensive modern vehicle. It has to be done properly.”
“We are very excited to be able to supply world class Thule Towing Systems to our customers,” says Fred Scheepers of Bridgestone South Africa Retail. “The Thule brand has always been synonymous with quality and we believe that this partnership will create opportunities for increased footfall into our Supa Quick and Speedy fitments centres.”
Thule has always prided itself on providing an integral solution, and one developed in close collaboration with the car manufacturer, and then thoroughly tested – often beyond a market’s specified minimum standard.
“This is a major development for us,” adds Gutridge. “It gives us the opportunity to provide the aftermarket with a solution which is of world-class quality, meets the toughest international safety standards, is innovative and functional, yet is also aesthetically pleasing and adds to rather than detracts from the status of the vehicle.”
Issued on behalf of Thule Towing Systems SA by African Outdoor Group. Contact Adrian Burford on 083 274 1139 for more information.
Thule gets up to Speedy in Supa Quick time.jpg (1kB)
Complete Release: Thule gets up to Speedy in Supa Quick time.zip (3,313kB)