Wild Rubis: A Jewel of a DS
information supplied by: Citroen
15 April 2013
WILD RUBIS: A JEWEL OF A DS
Today sees the unveiling of the DS Wild Rubis concept car, just a few days before the Shanghai Motor Show, where it will go on display, and after a discreet first appearance in France at the Cheval Blanc chateau, one of the most prestigious wine-growing estates in Saint-Emilion, and on the wild and scenic roads of the Tarn region, near the spectacular Millau viaduct, where the car was photographed and filmed.
Wild Rubis is the latest expression of the DS line, joining the DS3, DS4, DS5 and the Numéro 9 concept car. It sublimates the genes of the DS line, with its unique and inimitable style, sparking our imagination and our emotions, with a touch of sophistication and an exceptional finish. The Wild ubis concept car is the forerunner of the future DS SUV.
This unique and captivating take on the SUV is a subtle combination of power and refinement. A strong and bold statement, this latest chapter in the story of the DS line, is as wild and rebellious, as it is refined and sophisticated.
A real jewel with a hypnotic stare. Designed to be driven by the full-hybrid, plug-in technology, the Wild Rubis concept car is packed with technological innovations that will be on show in Shanghai.
A NEW EXPRESSION OF FRENCH LUXURY
Designed in Paris, the world's fashion and jewellery capital, the Wild Rubis concept car a new expression of DS line. Its unique profile combines the powerful lines of an SUV with the refined codes of the DS line.
Measuring 4.7m in length, 1.95m in width and 1.59m in height, the Brand's latest creation boasts an exceptionally long wheelbase of 2.9m. Impressive dimensions, conveying power and strength, inviting onlookers to step inside and meeting the
needs of executive customers looking for a feature-rich and versatile vehicle. Sitting on its four 21" wheels, the DS Wild Rubis promises remarkable emotions at the wheel.
Wild and rebellious, yet refined and sophisticated. Its power is offset by the shapely profile and attractive details. The thoroughbred silhouette is decorated with a unique chrome signature on the side. The roof bars accentuate the impression
of height, while hinting at a sense of power and drive, before blending into the bodywork and flow of the profile of the rear wing.
A HYPNOTIC STARE
Wild Rubis is a subliminal expression of the new front-end identity inaugurated by the Numéro 9 concept car. The front of the car is characterised by the three-dimensional relief of the radiator grille, decorated with a DS emblem that is underlined by a shaft of light.
The grille then flows into the unique full-LED headlights, made up of three mobile lighting modules, surrounded by scrolling indicator lights at the base and a tuning fork-shaped light signature on the edge. A real jewel that gives the Wild Rubis a
bold, hypnotic and unique stare.
A UNIQUE SIGNATURE
The new arrangement of the lights at the rear appears to be part of the raised tailgate. Just like a jewel, the glass of the rear lights is encased in chrome, further enhancing the light signature. The sense of perfection is heightened by the subtle
lighting effect on the DS emblem, creating an impression of depth. The foot of the sculptural rear tailgate is highlighted by the chrome finish, incorporating the twin exhaust pipes.
THE VERY ESSENCE OF THE DS LINE
Every detail has been addressed with the utmost care, making the Wild Rubis concept car a worthy heir to the 1955 DS that embodies all the refinement of the DS line in style. All the distinctive traits of the DS line are concentrated in this concept
car. The most expressive include the side chrome signature, the multitude of sculptured details in the metal, the front and rear light signature and the finish of the noble materials, such as the guilloche pattern on the hub caps. The finely etched
DS pattern fades away in the centre of the wheel, allowing the textured paint to stand out in all its splendour.
And like a jewel in its case, the rear lights are decorated with a chrome DS emblem, embedded in the black, stamped DS pattern. A finish that was inaugurated by the DS3 Cabrio.
The hues and materials of the Wild Rubis concept car give it a wild yet sophisticated look. The colour of the ruby red bodywork changes with the intensity of the light, emphasising or attenuating its sculptural shapes. A rich tone that completes
the chromatic selection of deep and emblematic DS colours.
255/40 R21 tyres
Wild Rubis: A Jewel of a DS.docx (17kB)